High-end Realty Specialist

Property Information

• Location: 4 Jingumae, Shibuya-ku, Tokyo
• Access:
  • 3-minute walk from “Omotesando” Station (Tokyo Metro Ginza/ Hanzomon/ Chiyoda Lines)
  • 6-minute walk from “Meiji-jingumae〈Harajuku〉” Station (Tokyo Metro Chiyoda/ Fukutoshin Lines)
  • 11-minute walk from “Harajuku” Station (JR Yamanote Line)
• Structure: Two-story wall-type reinforced concrete building
• Scheduled Completion: End of August 2027

Located in Jingumae 4-chome, Shibuya-ku, Tokyo, this district sits at the center of Omotesando and Harajuku while maintaining a refined sense of calm and sophistication. It continues to evolve as one of Tokyo’s most iconic high-sensitivity neighborhoods.

While the area gathers world-renowned luxury brands and cutting-edge culture, stepping into the backstreets reveals a tranquil cityscape filled with low-rise architecture and greenery. The coexistence of urban vibrancy and peaceful surroundings has made this one of Tokyo’s rarest and most desirable areas.

Architecture itself creates the value of the city

Jingumae 4-chome is also known as an area shaped by architecture designed by globally acclaimed architects such as Tadao Ando and Toyo Ito. Buildings like Omotesando Hills and the former TOD’S Omotesando Building symbolize how architecture itself enhances the brand value of the neighborhood.

In recent years, an increasing number of small-scale commercial facilities renovated from older buildings, as well as highly designed street-level stores, have emerged. The district has attracted both domestic and international attention as “a city where the building itself becomes the brand.”

A rare location where “alley value” exists

One of the defining characteristics of Jingumae 4-chome is the existence of what may be called “alley value.” Unlike station-front locations or large commercial complexes, even basement floors, second-floor spaces, and small units tucked away in side streets can become highly successful destinations.

A culture of consumers “seeking out and intentionally visiting” stores has taken root here, making the area especially compatible with businesses that emphasize brand identity and atmosphere, such as D2C brands, appointment-only salons, and gallery-style shops.

The area also has strong compatibility with social media culture, where the “experience of discovery” itself directly contributes to brand recognition and customer acquisition.

Appeal for Owners & Investors

The overwhelming brand power of the “Jingumae” address

Jingumae 4-chome is known not simply as a commercial location, but as an area where the address itself carries value. Despite being located in the heart of Omotesando and Harajuku, its calm alley spaces are highly favored by brands that prioritize atmosphere and identity.

A stable market attracting high-sensitivity tenants

When recruiting tenants, the “Jingumae 4-chome” address itself becomes a major advantage. In particular, demand remains consistently strong from high-end sectors such as fashion, beauty, galleries, and lifestyle brands, resulting in shorter vacancy periods.

Even small-scale properties can generate strong value

Another defining characteristic of the area is that spaces as small as 10–30 tsubo (approximately 33–99㎡) can still achieve strong profitability. Rather than large-scale buildings, the culture here supports distinctive and unique “small-box” spaces, leaving significant redevelopment potential even for low-rise or aging buildings.

Entering an era where architecture itself drives profitability

In recent years, development projects that emphasize architectural design and façade presentation have increased significantly. In Jingumae 4-chome, “what kind of building it is” directly influences profitability, making the area increasingly attractive as an investment district where architecture itself can become a brand.

Appeal for Tenants & Store Operators

A district where opening a store itself becomes branding

Jingumae 4-chome is valued less as “a place to generate sales” and more as “a place to cultivate brands.” In recent years especially, the area has become highly compatible with D2C brands, overseas brands making their first Japan entry, and fully reservation-based salons that prioritize world-building and brand identity.

Stores thrive even in alleys and small spaces

One of the unique strengths of this area is that stores can succeed without relying on prime station-front locations or large commercial facilities. Even basement floors, second-floor spaces, and hidden alleyway shops can flourish because a culture of “visiting intentionally” already exists. Hidden, exclusive spaces themselves become part of the value.

“Discoverable stores” that align perfectly with the SNS era

The district is also exceptionally compatible with social media. Streetscapes, architecture, and store designs themselves naturally become photo-worthy subjects, allowing the “discovery experience” to spread organically through word of mouth and online sharing while reducing advertising costs.

A gathering place for sophisticated and affluent customers

Visitors to the area tend to possess both high sensitivity and strong purchasing power, making businesses less vulnerable to price competition. For industries offering experiential value—such as fashion, beauty, art, and lifestyle—the area remains one of Tokyo’s most compatible markets.

 

Asset Value Demonstrated by Official Land Prices

The Jingumae area boasts some of the highest land prices in Tokyo and has maintained strong growth rates in recent years. Particularly around Omotesando and Harajuku, asset values for both commercial and residential properties continue to rise due to strong demand from global brands and the recovery of inbound tourism.

In 2026, the average officially assessed land price in the Jingumae area reached ¥11,537,142/㎡ (approximately ¥38.13 million per tsubo), representing a year-on-year increase of +12.56%.

Additionally, the 2025 Standard Land Prices averaged ¥6,803,333/ m² (approximately ¥22.49 million per tsubo), rising +13.47% year-on-year.

The Overall Average, the combination of Average Published Land Price and Standard Land Prices reached ¥9,424,000/ m^２ (approximately ¥31.15 million per tsubo), recording an average annual increase of +11.72%, demonstrating the extraordinary asset value maintained by the Jingumae area.

Particularly around Jingumae 4-chome, the following locations have attracted attention as high-value land price zones:

1. Jingumae 4-chome Area: ¥29.9 million/㎡ (+4.91% YoY)
2. Jingumae 1-chome Area: ¥23.3 million/㎡ (+6.88% YoY)
3. Jingumae 1-chome Area: ¥14.0 million/㎡ (+19.66% YoY)

Combining commercial strength with the rarity of a residential environment, Jingumae 4-chome is expected to continue attracting strong attention as an area that offers both “ownership value” and “usage value.”

Expectations for a New Architectural Project

And now, a new project is set to emerge in Jingumae 4-chome.

What will increasingly be required in the future is not simply income-generating real estate, but architecture capable of harmonizing with the value of the neighborhood while proposing new brand experiences and lifestyles.

Because Jingumae 4-chome is an area where both “alley value” and “architectural value” are appreciated, it has strong compatibility with businesses that emphasize atmosphere and worldview, including shops, showrooms, galleries, and salons.

In an era where architectural design and spatial presentation themselves contribute directly to brand power, this new project is also expected to create new value while harmonizing with the streetscape of Jingumae 4-chome.

For inquiries regarding real estate opportunities, please feel free to contact GLOCALY.
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